While the focus of Prioritize Consulting has clearly been on health care, the principles and methods of PBMA, as it is applied by Prioritize, are fundamentally not specific to the health care context but are relevant to any public organization.
PBMA is about assisting any organization that has some choices to make on resource allocation when there are multiple objectives and multiple stakeholders. Such objectives often pull the organization in different directions. For example, the desire to be as efficient as possible often goes against the goal of improving access to services. Similarly, different stakeholders often have opposing interests regarding the allocation of resources, especially when they are directly affected by the decisions.