We are resource allocation experts who can help your organization make smart decisions.

We have offices in Canada, the U.S and the UK, creating key regional and global partnerships to ensure your organization’s success no matter the size or budget.


Prioritize Software was founded in 2012 by Craig Mitton and Francois Dionne. After a decade of working with health care organizations in the area of priority setting, it was clear that a user-friendly software tool would simplify this often complex process of deciding how best to manage scarce health care resources.

Collaborating with health care organizations and leaders, Prioritize Software was developed to guide decision-makers through the resource allocation process, from idea generation to criteria development and implementation monitoring.

With 70+ combined years of priority setting, budget management and software development, we also provide customized consulting services, including training, facilitation and capacity building. Consulting services combined with our cloud-based software provides your organization with the ultimate solution to your budgetary challenges.

Our Team

Craig Mitton

Managing Partner

Craig is an internationally recognized leader in the field of health care priority setting and resource allocation. He brings to the organization over 15 years’ experience as a health economist both in the university setting and as a health care consultant.

He is the lead author of a published book entitled: The Priority Setting Toolkit: a guide to the use of economics in health care priority setting and is the lead or co-author of over 100 peer reviewed journal articles focused primarily on health care funding and resource allocation. With more than 150 national and international speaking engagements along with delivering in-depth priority setting workshops and classes, Craig’s ability to share his knowledge and passion is brought to each project he undertakes. In the past decade he has held major university-based awards, including a Canada Research Chair and a Michael Smith Foundation for Health Research Scholar Award.

Francois Dionne

Managing Partner

With over twenty years’ experience in operating private companies, along with his expertise as a consultant in health care management, Francois brings his knowledge of business operations and financial best practices to the field of health service delivery.

Francois has published peer-review journal articles and conducted presentations on resource allocation decisions and is a leader in the development and application of multi-criteria decision analysis within the health care context.


Howard Waldner


Howard has extensive strategic and operational health care leadership experience in both Canada and the United Kingdom, having held a number of key President and CEO roles on both continents.

Most recently, Howard served as the President and Chief Executive Officer of the Vancouver Island Health Authority, a fully integrated regional health authority in British Columbia serving over 750,000 individuals with an annual operating budget in excess of $2.0B. Prior to this he was the Chief Operating Officer in Calgary Health Region in Alberta. He is also an Adjunct Professor and is the Principal of the Strategic Consulting firm, Caledonia Solutions Canada Inc.

Catherina van Beek

Director, Business Development

Catherina brings to the organization over 27 years of clinical and managerial experience as a registered nurse in the areas of emergency and surgical nursing, and as a consultant in research administration in British Columbia and Ontario.

Catherina holds a Certified Health Executive designation from the Canadian College of Health Leaders and a Master of Health Administration from the University of British Columbia where she developed her interest in priority setting and resource management practices within all levels of government and public sector organizations.


Diane Schmidt

Operations Manager

Diane leads the software development team in providing customer-focused solutions for resource allocation activities. With a diverse background in business organization and health care communications and policy development, Diane’s experience in project management ranges from the operation of international educational programs through to the development of patient-centered initiatives. Working with large and small-scale health care organizations, Diane has successfully guided programs from initial concept through to implementation, including long-term strategic planning and delivery.

Diane’s research focuses on disinvestment approaches in health care financing including the development of a disinvestment framework for resource management.

Cam Donaldson

Director, Business Development, Europe

Cam is widely recognized as one of the world’s top health economists. Over the past 25 years, Cam has published over 190 peer-reviewed articles in economics, medical and health policy and health management journals and has co-authored and edited several books on health economics and public service delivery. His most recent book is entitled: Credit Crunch Health Care: how economics can save our publicly funded health services.

He has delivered hundreds of presentations around the globe and is a highly sought-after speaker on topics ranging from priority setting to health care financing and micro-credit. He has held major university posts in Scotland, England and Canada and has led various research centres and institutes, generating well over $15M in peer reviewed research funds.


Looking for help managing a tight budget? Get in touch.